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Froehlich, Kerstin: Johansson, Helena: Siegert, Gabriele:
Einmal "Star" und zurück. Der Einfluss der Medien auf den Produktlebenszyklus von Prominenz.
[2007]
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Froehlich, Kerstin (1)
Johansson, Helena (1)
Schierl, Thomas (1)
Siegert, Gabriele (1)
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content analysis
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coverage
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marketing
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mass media
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media effect
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print media
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television
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research report
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contribution
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2000-2009
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german
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